Anxiety Disorders essays

Anxiety Disorders essays I found the reading on anxiety disorders to be very interesting, but also very surprising. The two documents are written by two completely different people that suffer from anxiety for different reasons. The first person, Barbara, had a fear of stairs, escalators, and putting her head in water. The second account, Sam, had a fear of snakes. Barbaras story was very intriguing to me because I never thought that someone would be fearful of using stairs. I know that a lot of people have phobias about airplanes, certain animals, etc., but I never thought that using stairs or escalators could cause someone to have an anxiety attack. I really liked the thorough explanation of what an anxiety attack feels like because it gave me a first hand insight into how she feels whenever she has an attack. It was very odd how Barbara exhibited very brave behavior in certain situations that most people would be fearful in, but she was still very afraid of stairs, escalators, and putting her head in water. After reading her story, I made the connection that her anxiety might be a result of or affected by traumatic experience from when she was younger. I do not know for sure if the traumatic experiences that happened to her are what caused her to have anxiety, but I do think it had some affect on her as an adult. I also found Sams story to be very intriguing and insightful. Unlike Barbara, Sams account focused more on the therapy aspect rather than the problem itself. Sams story was written from the view of his therapist, and I liked how I was given a point of view from two completely different sides (patient and therapist). I have known that people do have anxiety over certain animals, but I never realized that they do not have to actually see the animal to have an attack. Sam would be terrified of just seeing a picture of a snake, or thinking about snakes. I think that a lot of people tend to overlook tha...

Event Concept Plan in Travelodge chain

Event Concept Plan in Travelodge chain Background Travelodge chain of hotels is among the notable success stories in the hospitality industry. From its humble beginnings in the United States, Travelodge has expanded to such other countries as Canada, the United Kingdom, Ireland, Australia and Spain (BBC par 3). It is important to note that the Travelodge brand is the same the world over.Advertising We will write a custom report sample on Event Concept Plan in Travelodge chain specifically for you for only $16.05 $11/page Learn More However, in the various countries in which the hotel chain has a presence, its operations are independent of the mother company and therefore, unique. Within the UK hospitality industry, Travelodge has a considerable market share and hence it is among the leading chain of hotels in the country. Travelodge UK boasts of approximately twenty thousand bedrooms, in effect meaning that the hotel is among those with the highest capacity in the sector. The services offered by Travelodge UK are at an affordable rate. This is with a view to encouraging an increasing number of individuals to travel and explore the UK. Because Travel lodge remains a market leader in the UK hospitality industry, the construction of a new container hotel facility is a clear demonstration of the commitment by the hotel’s management to providing customers with an improved quality of service. Travelodge Hotel Made From Shipping Containers. Source: Jeffries 2008. Event management is an activity that has been in operation for a long time now. The fact that we now have an increasing number of events being organized every other day is a clear testament of the extent to which event management as an activity has become entrenched into our culture (Allen and Bowdin 56). Some of the most common events that we are now more familiar with include games, festivals, concerts, meetings to political rallies. If at all the aforementioned events are to be properly executed, it is importan t to ensure that they are managed well.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More In this case, the hospitality industry plays very important role in the success of such events. To start with, those attending such event find accommodation in hotels and resorts. Accordingly, the all important role played by hotels in the activity of events management cannot be underplayed. The hotels also provide a platform for holding events. The success of any event is highly dependent on the planning process. In this case, the required resources in order to ensure that an event in question is held successfully, needs to be available prior to the commencement of such an event. In managing events, sponsorship is very important. It should be noted that managing events is an expensive undertaking, both in monetary terms, and time wise (Oliver 102). Sponsorship of an event does not just involv e the raising funds for the events; rather, the marketing process of the actual event is yet another important undertaking that one needs to take into account. Finding the right sponsor(s), the choice of sponsor(s) and the management of marketing and commercials aspects of an event forms an integral part of event management exercise. Every event has its goals and objective. Events are not just ends by themselves. They are mainly used to pass a certain message. Where a group of people have converged, this acts as a valuable opportunity to pass the desired message. The ability to wrap up a particular message with a given activity in an event is what actually differentiates a successful event from an unsuccessful one (Raj, Walters and Rashid 78). The theme of an event should not be overshadowed by the activities involved. Instead, we need to ensure that each activity in an event bears the intended message. The idea of container hotels is a new concept in the hospitality industry. By de finition, container hotels are hotels constructed from containers. The new concept has developed as a result of a number of challenges experienced that have faced the hospitality industry. In spite of increase in the number of hotels in the world, the market is still large enough, meaning that the existing facilities have not grown in tandem with the increasing market.Advertising We will write a custom report sample on Event Concept Plan in Travelodge chain specifically for you for only $16.05 $11/page Learn More In this case, a large market still exists as the available lodges and hotels are hardly enough to accommodate the growing demands of the hospitality industry. Some of the major challenges experienced in hospitality industry include the high costs incurred while putting up hotels and long duration of time required constructing hotels. Container hotels are a new concept that represents hotels of the future. Prior prepared containers are bolted togeth er to make a hotels, a concept referred by experts as ecological building (BBC News par 6). Container hotels are less costly to construct. They also take less time to construct in comparison with the conventional hotels and still provide the desired quality of service just like the other hotels. Moreover, the hotels are also ecologically friendly as the containers can be easily dismantled. Futuristic Fashions, slated to be held at Travelodge hotel, shall be a fashion show featuring fashion for the future. In this event, fashion designers are invited to future design fashions. The organizers of this event remind participants on the importance of being innovative in their design of current and future fashion issues. Historically, the field of fashion design has been quite dynamic. New fashions are full of complexity and they try to address new issues facing the world. Fashion designers from all parts of the world have been invited to participate in this event. The event will allow des igners to address various issues through their designs. Apart from the attendants, the event will also target television audience. Theme of the Event The theme of the event will be futuristic fashions. The event will aim at allowing designers present their fashions. The designers will be invited to think creatively and see beyond today in developing their designs. The 21st century is considered a century of great discovery and innovation (The Greens par 3). The world is constantly changing as a result of new developments each day. Therefore, challenges are the main motivation towards innovation. Many innovators are motivated by the challenges that they have to overcome in their lives or by the problems surrounding them (Bramwell 67). Innovation is usually viewed as a tool for liberation and hence, a tool that makes life much easier. Advancement in both technology and knowledge has allowed people to predict and imagine the future. The phrase â€Å"futuristic† has now become ve ry common. Futuristic music, futuristic art, futuristic transport system and futuristic cities are only some of attempts to imagine the future.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The challenges that we face today remains the main motivating factors towards innovation and creativity. Some of the challenges that we are faced with in the world today include depletion of natural resource, environment degradation and a growth in the global population. To address the issue of scarce resources and the effects this has on the environment, the concept of sustainability has been developed. Sustainability is concerned with responsible use of natural resources. The goal here is to utilize the available resources in such a manner as not to compromise future generations. It is important to note here that the Container hotel model is a move toward sustainability (BBC News par 7). The hotel is constructed using containers that have been bolted together. These containers can easily be dismantled. This implies that a hotel constructed in this manner could easily be relocated from one venue to another. Furthermore, the containers used for constructing the hotel can be reused f or shipment. The containers could also be melted to make something else. Therefore, container hotels are a success in sustainability in hospitality resources. The design saves on construction of a hotel. The containers are prepared separately and only brought together during construction. This not only save cost but also reduce the duration of time required to put up a hotel. Container hotels are a reflection of the future hotels and homes. The future hotels have to take note of scarcity of construction resources and space. High mobility of people in the world also calls for designs that allow homes to be easy to relocate. Futuristic fashions will raise people’s interest on creativity. They will also be able to imagine the future and in the process feel comfortable with container hotel model. Travelodge Marketing objective Travelodge market itself as a budget hotel. The hotel’s intention is to provide affordable hotel services to its clients. One of the regrettable cha llenges the hotel have experienced in the past have been overbooking. Among other reasons, high demand for the hotels affordable services had led to overbooking in some occasions. The new container hotel model thus aims at helping the hotel meet the high demand for its services. The design ensures efficient utilization of available space. Moreover, the design reduces cost considerable helping the hotel save a lot of money. Travelodge hotel is well known as leader in innovation. In many years of operation, the hotel has been dedicated to using innovation and creativity in providing services to its customers. The fashion show event will therefore help the company market its new container hotel. Through this event, customer will be booked into the container rooms, giving them opportunity to experience the convenience of the new rooms. By doing this, the customers will have a first hand experience on suitability and comfort of the new design. It is highly expected that the fashion show will help market the hotel. Positioning of Travelodge from the event The event will position the hotel as progressive and innovative. There has been increase interest in innovation across the globe. People are interested in companies that meet their needs in a different way (Tum, Norton and Wright 104). Futuristic fashions will call for a lot of innovation and creativity from the designers. The fashions may range from those that address environmental issues to those that can be used in space. Container design will also be portrayed and innovative way of solving current problems in the world. Thus, the hotel will be viewed as future hotel and environmentally friendly. As many people are concerned over environmental conservation; the event will portray the hotel as environmentally conscious. Sponsorship Sponsorship brings benefits to both the sponsors and the event (Berkowitz 47). In planning an event, sponsors are chosen depending on the benefits to be derived. On the other hand, pot ential sponsors to an event such as government media and corporate evaluate the benefits they would get by sponsoring an event (Raj, Walters and Rashid 105). Thus, events sponsoring bring mutual benefits to both sides. By choosing a good sponsor, event managers can attract participants and audiences and be able to get enough revenue. On the other hand, government sponsor may aim at passing certain information in form of public awareness. In such a case, the government sponsors should target events that will attract public attention. Corporate with commercial reasons pursue events that will give them commercial benefits. Despite the benefits that attract sponsorship, event managers have the responsibility of controlling the sponsorship (Bramwell 33). The purpose and integrity of events should not be compromised by the benefits. Events that are attractive to sponsors may lead to unhealthy competition. Sponsors to the futuristic fashions will be invited and selected appropriately. Envi ronmentally conscious organizations will be most appropriate as sponsors to the event. Media plan Media plays a very significant role in success of an event. The media help to raise awareness over an event and communicate intended message. Public awareness over an event determines how people would participate in an event. Theme of an event should be elaborate in a media presentation. It should prepare participants on what to expect from an event. For this event, television and radio advertisements will be used. The television and radio adverts shall be run concurrently. Appropriate media houses will be identified to carry the adverts. Both local and international media will be used in order to reach the hotels wide market world over. Allen, G and Bowdin, J. Event management. London: Elsevier, 2006. Print. BBC News. Shipping container hotel built. 2008. 05 Aug. 2010. http://news.bbc.co.uk/2/hi/uk_news/england/london/7176594.stm Berkowitz, T. Event Sponsorship. Rochester Business Jou rnal, 2.3(2008):54. Bramwell, B. Strategic Planning before and after a mega-event. Tourism Management, 18. 3(2008). Oliver, I. Event Planning. New York: Lulu.com, 2008. Print. Raj, R., Walters, P., Rashid, T. Event Management: An Integrated and practical approach. New York: SAGE Publications Ltd, 2008. Print. The Greens. Futuristic Fashions. 2010. 05 Aug. 2010. meetthegreens.org/episode2/futuristic-fashions.html Tum, J., Norton P and Wright, N. Management of event operations. London: Butterworth-Heinemann, 2006. Print.

Define concepts Essay Example | Topics and Well Written Essays - 750 words

Define concepts - Essay Example Social Justice: Social justice is a concept that recommends equal rights for all human beings, regardless of their religion, race, or social standing. It advocates human rights for minorities, international justice, and prevention of crimes against humanity. Social justice is considered a goal for humanity, a state of existence that would guarantee that each human being values the other’s dignity, and that each human life is actively treated as equal. The ideal situation required by social justice is where the basic needs of each and every person on earth are well-fulfilled. Social Contract: Social contract is a contract that specifies the terms on which people, before the origin of society and politics, decided to come together to form a society and to submit to political authority.The theory of social contract is a significant part of political theory that serves as a quasi-fictional explanation of the existence of modern societies and their norms. Though it is difficult to disprove that humans have evolved as a social group, and were never in a state of individual non-co-operative existence, the social contract is a useful ideological tool in the field of political theory. Social Constructionism: Social constructionism involves the examination of society with a view to interpreting the evolution of its traditions, ways of thought, beliefs and practices. What is taken as natural and taken for granted by members of a particular society have a human origin. The adherents of social constructionism believe that some known social realities as we know them today, for example the distinctions between genders, homosexuality and heterosexuality, are in fact constructs manufactured by the society at some point of time in history. Multiple Identity: In our modern society of international immigration and global citizenship, the identity of a human being can be differently defined than it was before. Multiple identities come into the picture when a

Strategic Marketing Essay Example | Topics and Well Written Essays - 1000 words - 5

Strategic Marketing - Essay Example This is where marketing models like market segmentation, differentiation, positioning, come into play to ensure success when other rivals have failed to capture and maintain niche markets. â€Å"Marketing practitioners often find themselves so preoccupied with the hard work of running marketing programs, supervising staff and sales force, and attending to the day-to-day grind that they lose sight of the Big Picture. However, it is essential every once in a while to step back, gain a little perspective, and engage in some serious strategizing.† (The Strategic Marketing Plan 2000). The success story of Coca Cola is primarily due to the excellent marketing strategizing and market positioning undertaken by it over the last 120 years of gainful existence. Its resilience and innate fighting qualities in surmounting business challenges, both external and internal, and the saga of Coca Cola’s victory in the international arena, could be the subject matter for a Case Study. It is proposed to analyse of the brand position of Coca Cola, a popular brand of non-alcoholic beverage, which has an international branding network in nearly 200 countries across the globe â€Å"The Coca-Cola Company is the worlds largest non-alcoholic beverage company. Along with the Coca-Cola ® trademark, recognized as the worlds most valuable brand, the Company markets four of the worlds top five nonalcoholic sparkling beverage brands, including Coca-Cola, Diet Coke ®, Fanta ® and Sprite ® beverages, and a wide range of other non-alcoholic beverages, including diet and light beverages, waters, juices and juice drinks, teas, coffees, energy and sports drinks. Through the worlds largest beverage distribution system, consumers in more than 200 countries enjoy the Companys beverages at a rate exceeding 1.4 billion servings each day.† (News Release: The Coca-Cola Company Releases: 2006). Pepsi lays claims to be a major business rival

Museum 2 Essay Example | Topics and Well Written Essays - 250 words

Museum 2 - Essay Example At a glance, one is not able to make out what the painting represents (â€Å"Clyfford Still Museum†). The PH-61 is a representation of several conservative issues and interpretation challenges (â€Å"Clyfford Still Museum†). The issues include the reflection found on the surface, the painting’s chemical change and its cracking. When the â€Å"conserve a painting† interaction is used, it changes the various treatment choices made. The painting challenges people to look beyond a glance. It catches an individual’s attention and makes one spend quality time looking at the painting. I think that the blue part looks like a creature raising its head and hands up. The red part may be blood. I liked the painting because it catches one’s attention. It makes one spend time there just trying to figure out what it is. The most amazing thing is that different people interpret it differently. To me it looks like an animal but to other people it looks like a mountain or something else and it makes a good topic for debate among peers on a boring

Nietzsche And The Meaningful Life Philosophy Essay

Nietzsche And The Meaningful Life Philosophy Essay The advent of the Industrial Revolution during the 19th century Western World has engendered a new problem of individual existence in the world based on alienation and absurdity, as depicted in the sufferings of Gervaise and Etienne. These existential problems continue to plague the public in todays society as well, challenging people to question the purpose of their lives and to find an answer for the existence of human suffering. According one German philosopher Friedrich Nietzsche, the answer to human suffering resided in styling our lives to the way we want it to be via a process of becoming. In applying Nietzsches ideas to my own personal life, I have come to the realization that my life is a product of various elements that I embrace the most, influencing the decisions I make in my daily lives and shaping my ambition in wanting to become a professor. Nietzsche argued that the reason why people suffer is because they are under the delusion that there is an inherent meaning in themselves and in the world, when in fact life is based on nothingness. According his view, life is completely based on contingency, and only individuals themselves have the power to instill any meaning into their lives. He believed that people must stop following the herd and its standardized moral conduct. To find happiness in life, people have to take courage and free themselves from the indoctrination of societal values, pursuing after their own desires instead. Therefore, Nietzsche believed that the key to living life was to view life as an individual process. This process entails individuals to actively seek out and shape themselves into the person they want to be, to become the physical representation of the image they want to portray to others. Consequently, Nietzsche argued that the value of human life is created by the individual. There is not intri nsic value in society that is embedded in our lives, and we must create the meaning of life for ourselves. In order to test whether one has created a meaningful life, Nietzsche has created a theoretical notion of eternal recurrence, where humans are given a choice to live their life in the exact same manner over and over again, going through the same events and experiencing the same emotions. If the answer is yes, then according to Nietzsche, the person has created a truly meaningful life that they would do not mind living continuously. Creating such life requires an aesthetic approach to organizing ones experiences and desires in harmony. Kind of like a blank canvas, our life is initially in a state of nothingness, and it is the responsibility of each person, as the artist, to insert meaning and personal style into the canvas. However, for any styling to happen, people must first be content with themselves and build their identity from there. Nietzsche argues that people who are dissatisfied with themselves will never find happiness, for they will always resent who they are. Every experi ence and action, or element, in the work must be in harmony with one another, as the small elements mold together to shape the whole. There is no standardized or the way, as long it is their own way. Thus, life itself reflects the process of humans constantly shaping their image, with the final product epitomizing who we are. Applying the lessons of Nietzsches process of becoming, I have formed my own set of elements in my life that I embrace the most in my attempt to create my self. My first element is companionship, the ability to form relationships with other people and to interact with them. I would like to have a small group of people to spend time with in my life, such as my family and friends. I can envision myself having a family with three children: two girls and a boy named Charlotte, Juliet, and Cason respectively, hanging out at a nearby park in the neighborhood. During Superbowl weekend, I may invite some of my family friends and their families over, and have a good time together. In addition, I would like to form close relationships with my neighbors, to have some people I can talk about my struggles with, outside of my family and friends. Perhaps this explains my proclivity towards small cities or towns, where people know each other more closely as there are not that many people. Perhaps th is is why I would like to live somewhere in New England in the future, a region primarily occupied with towns and villages instead of cities or urban communities. Maintaining close companionship with others will also help me intellectually, for I like to engage in discussions and debates with other people about various topics. These dialogues with other people will help me to be in a thinking mode, always being eager to learn and share ideas with others. My second element is intellectualism because I want to always be aware of what is going on around the world in terms of politics and the economy. I definitely do not want to portray myself as an intellectually callous person, someone who does not care learning about new ideas and keeping up with events that are happening around the world. I want to learn about new ideas, especially about economic theories relating to human behaviors and their decision making mechanism. For some reason, growing up, I was always curious why people act the way they do in terms of their economic behavior. I recall being at a garage sale in 9th grade, when my father telling me that a perfectly fine Hewlett Packard (HP) printer for 5 dollars was too expensive so he passed on the deal, and I always wondered what triggers people to suddenly have different expectations of an objects value depending on the circumstance. Having a wide span of knowledge can bring together a group of people with common interest t o talk about, enabling me to form closer relationships with other people. Thus, intellectualism goes hand in hand with forming companionships, because knowledge can be a factor in magnetizing people to bond. Moreover, I would also like to have creativity in my life. No matter how interesting ones daily routines may be, we reach a point where the repetition becomes mundane. I feel that having a creative side will help brighten the monotonous schedule by being able to think of many new ways to shift the routines people go through. Creativity is also a very practical skill that has a myriad of applications to other things. In terms of companionship, creativity may come in handy when I am planning what kind of food I will prepare for a certain picnic, or when I am planning a surprise birthday party for a family or a friend. Not only will this make others happy, but it will also make me happy knowing that I have helped put a smile on other peoples faces with my ability to think outside the box. In addition, creativity will also be useful in my intellectual life by thinking of novel ways of learning or teaching ideas. As for learning, I may develop an innovative technique for taking notes or u nderstanding materials that will maximize my capacity to remember the things I learn and keep it in my memory. Or, I can also utilize my creativity for devising a new way of teaching materials that will be entertaining to engage the students attention and, at the same time, be informative to help get the idea into their brains. Lastly, the fourth element I would like to have in my life is independence. Here, I am not referring to the general definition of independence as some kind of freedom from oppression. I am specifically talking about independence as sort of a self autonomy in my life, the ability to do the things I want to without being told by other people how I should do it. The latter definition differs from the first, because I am talking about a personal leeway to do things the way I want to do it. For instance, I would not like to work at a big corporation in the future, because I would not enjoy trying to obey what my bosses tell me. Working in this strict bureaucratic environment where I am always constantly told what I ought to do, I feel like I would not be able to live a meaningful life. Instead, I would like to work in a smaller environment, where people are not telling me what to do or what not to do. They may provide their feedbacks that I can agree upon, but there is no coercion that fo rces me to take some kind of action. By being able to make my own choices, I will definitely be able to express my creativity in the field. Although I do believe that maintaining a systemized order of things is important, I would not want it as part my work environment that will hinder me from experimenting with different methods of approaching certain concepts or things. Harmonizing my elements into a one form, I see myself pursuing after a career in education, specifically as a professor teaching behavior economics at a small college in a rural part of town, hopefully in New England. Being a professor in a small town, I can focus a lot of attention to academics and my family because, unlike in an urban environment, I do not have to commute long distances to travel for work, saving valuable time I can spend with my family. Furthermore, the environment will be a small enough so that everyone will know each other, forming a close knit community. At the same time, the environment will be filled with intellectualism, with me sharing my knowledge to students and the student absorbing the information to form their own opinions about the subject matter. This may lead to debates and discussions, which I can utilize to enhance my own knowledge as well. On some days I may exercise my creative side by incorporating real life case studies where students have to observe their peers in the economic decisions that they make, which may turn into a little fun study that we can focus deeper into. Of course, unlike in a high school environment, I would have a lot more leeway and freedom to shift the curriculum focus to explore an unexpected phenomenon regarding human behaviors that has not been discovered before. All the elements form harmonize into a form, leading me to live the type of serene and academic life I want to live away from the large cities in rural parts of the country. Now that I have analyzed my elements and have become cognizant of what I want the most in my life, I am determined to pursue after this path. Perhaps others in the herd may see my path as being banal and boring, but for me this type of quite life is what I find meaning in. However, at the moment, I acknowledge that I am just part of the herd. But utilizing this introspection as a starting point, I will try to not be influenced by the standardized views of society, and pursue after what I truly want in my life, so that I can achieve my own happiness. This world has socialized people into believing that material wealth is the path to happiness, but for me, this is not my version of happiness. I will continue to study hard now that I found out what I truly want in life.

Race for the Super Bomb :: essays research papers

Race For The Super Bomb In 1945, America terrified the world by using the Atom Bomb in Hiroshima and later in Nagasaki. This fear of the most powerful weapon ever created started a cold war between America and Russia. These two great nations had started the race for the super bomb, which would have each country trying to out do the other for decades to come. The super bomb in which America and Russia were trying to build was in fact the Hydrogen Bomb. This bomb had an unlimited blast potential and for the country who possessed it unlimited power. The A-bomb’s explosion was based on the principal of fission (the splitting of atoms), however the H-bomb’s explosion was base on fusion (the coming together of atoms). In August of 1945 Russian President Stalin, turns up the nuclear project in Russia. He put Barria whom was in charge of the secret police, to head the Russian Nuclear program. An American scientist named Edward Teller solicited the American government to build the H-bomb. He was born in Hungary and had learned to fear the communists and the Russians. In April of 1946 the Super Conference was held. Klaus Fuchs was a scientist that worked for Teller at Los Alamos, he told the Russians how to build the A-bomb, and also about Tellers ideas of the H-bomb. He was arrested for spying for the Russians. By chance the America ns found out that there were traces of radioactive material in the air over Russia. They pieced together that Russia had the A-bomb they decided to go ahead with plans to build the super bomb. President Truman came to the conclusion that no matter how bad of a weapon the H-bomb was if was better if we had if first. America had lost some of its power and wanted to gain a new edge. General Curtis Lamay was put in charge of Strategic Air Command to protect America from the threat of nuclear war. Lamay was the ranking Air Force General over the Skies of the pacific and was the man for the job. His strategy was to have an abundant amount of bombers ready to strike every major city in the Soviet Union. He wanted everyone in the Army and Air Force to act as if war was not far away. The first H-bomb was detonated with the force of ten megatons, more that several hundred times the power of the A-bomb.